Website Design for Musicians Checklist
When launching a website as a musician there are a few things you should have in place to make the process smoother. Whether you are making the website yourself or you’re hiring a company that does website design for musicians, it is important to check these things off. The ultimate goal of your website should be to show off your brand. Fans can come here to find your music, news, media, contact information, merchandise, and sign up for your newsletter.
Organize Your Content
Organizing your content may be the most difficult part of the process. You should prioritize the necessary material you want to display. Overloading your fan base with too much content can be a turn off for most visitors. What’s relevant to what you’re working on right now? Are there specific photos or videos that are cohesive with your brand and current project? That is what you should focus on when it comes to website design for musicians.
Things to Avoid
When a visitor goes to your website you want to make sure they are greeted with the right user experience. Useless information and bad design can be frustrating for the user and most likely turn them off. Make sure your navigation is clear and easy to read. Avoid advertisements if necessary. Try to avoid any audio or video players that automatically starts – that can always be annoying. Be sure that your website features responsive design and works on all devices. Proofread all of your content. If writing isn’t your thing, look into getting yourself an artist biography made for you. Lastly, if you aren’t experienced in website design for musicians perhaps it’s best to leave it to the pros.
As a musician or band there are a few things you can add to your website that might be useful. Setting up a simple eCommerce store to sell merchandise is a great feature. Having the ability to sell without any additional overhead is a great thing. Adding a blog to your website is a commonly known feature that allows you to update and connect with your audience. Also, social media feeds are popular as well. However, the most important additional feature you should consider is a newsletter. Furthermore, having your own mailing list gives you direct and immediate access to people who have opted in to your brand. These are people who have shown interest and are allowing you to send them updates whenever you please. Having a newsletter is extremely valuable and can translate into sales.
While these are the basics and essentials when it comes to website design for musicians – it’s a pretty solid start. In conclusion, keep your website design clean and professional, and be sure to update your content frequently.