YouTube Marketing: Fundamentals
It should be no secret that YouTube is a great way to grow your fan base. Video is an extremely important medium for music promotion. Whether it’s music videos, lyric videos, vlogs, concert footage, covers, or visualizers – video is where it’s at. There should be no surprise that YouTube is a must use social media platform for musicians. However, looking beyond video, let’s look at why YouTube marketing can be a great opportunity for you to find more fans.
YouTube Marketing: The Search Engine
Search Engine Optimization matters. Optimizing your YouTube videos to rank higher in the search results than your competition is a great way to get heard. Using keywords and phrases that would be relevant to a users’ search will help get you in front of new listeners. Optimizing your title and description helps in this effort. Most times, new fans will stumble upon your music when they are searching for something similar. With over 3 billion searches being done every month, YouTube marketing will certainly get you in front of new fans, if done right. For what it’s worth, music is the most commonly search topic on the network.
YouTube Marketing: Getting Started
Considering most people’s search habits, people tend to look on YouTube first to find a song. Your music may already be on there, but you haven’t setup your own channel.
However, if you have become successful with YouTube marketing but haven’t found the success you’re looking for yet – there may be a few reasons why. Creating quality content is a must. It is imperative that your music is up to industry standard. Be creative with your videos and how you release them. Whether you are releasing an official music video, a lyric video, cover song, live performance, or something else; stay consistent in quality and production.
Encouraging fans to subscribe and follow you on other networks promotes engagement. Connecting with your fans will bring you more loyal fans thus increasing the popularity of your channel and brand. As your popularity increases, you will be able to monetize your traffic. The best part? It all started with YouTube marketing. Organically growing your fan base through the search engine can bring you a big pay day. Furthermore, if you feel YouTube marketing is outside of your capabilities – hit up ViewManiac, we can get your campaign started today.