How to Sell Beats: The Basics
For producers and beat makers, selling beats can be an awesome source of income. However, considering what a saturated market it is – this is quite the difficult task. It seems everybody knows somebody that makes beats and a lot of times hungry beat makers are giving tracks away. Other times, they are selling them for cheap, driving the value of a beat down. So, how can an aspiring producer stand out from the crowd and sell beats in todays market? Let’s look at the fundamentals on how to sell beats and what you need to get going.
How to Sell Beats: What You Need
If a producer plans to sell beats online there are a few things they will need, some more important than the others. That is up to you to decide.
The easiest approach to selling beats is to set up an account on a social media network. Although that sounds pretty basic, it is all about the content that is posted and the network itself. Soundclick is a popular website for producers and rappers. It may be a good place to start as the website allows for MP3 sales and listing rights. Soundclick also features charts for different genres but producers will be facing a popularity content so ranking and getting exposure isn’t the easiest thing to do. This also stands true for SoundCloud. However, in most cases with these two websites, the best form of communication is to post an email address for contact purposes. Instagram, Twitter, YouTube, and Facebook all have their own unique advantages. From my own experience, Instagram and YouTube seem to drive the most traffic though. We will expand on that.
How to Sell Beats: Capitalizing on Traffic
Considering sites like YouTube and Instagram have search engines within their network, this allows a producer the ability to target an audience. However, the key is to remember the saturation that goes on within this niche. It is always best to try and make your content and yourself stand out from the crowd. Targeting somebody looking for beats with hashtags or keywords is a great method. Audio visualizers or motion graphics can keep their attention for a bit and it helps with the presentation of your brand. Forwarding that interest and traffic to a website with a beat store will surely convert sales.
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