Motion Graphics and Your Brand
As musicians and bands look to separate themselves from the pack in an over saturated market – they turn to innovative solutions. Whether it is specific branding or different marketing techniques, one thing is clear… you must stand out from the crowd. However, there are different methods to do so. Maintaining a professional image is a must and ensuring that all content feels cohesive is an absolute necessity. Video is the preferred medium for most viewers and fans. So, how can an artist maximize their screen time with fans? Let’s have a look at motion graphics.
What are Motion Graphics?
Motion graphics are the perfect way to promote new material. Advertising a new release or an upcoming event will give you a different appeal than a flyer. So, what exactly are motion graphics and where are they best used? Intros, outros, promotional trailers, and visualizers are all different types of examples. Posting these types of videos on social media can be great ways to catch a follower’s attention. When releasing an album or new music video, these can be especially effective to drive traffic. Music producers can benefit from audio visualizers for presenting beats on social media. Those are some effective examples to illustrate usage of motion graphics.
How Do I Get Motion Graphics?
There are a few different ways to get promotional videos for your music. Learning how to create them yourself is always a great way. However, this can be quite time consuming for a few different reasons. Learning a new craft takes time. After you have spent the time to learn the craft, applying it also takes time. Although, creating these can be a great skill set to have. You may even be able to offer it as a service to others.