Promoting a Music Video: Getting Started
After expending tons of time and energy putting together a music video that you’re happy to call your own – it can be tempting to sit back and relax. However, promoting a music video is what will turn all of your work into a success. It is essential to have a solid strategy to maximize the potential of your music video production. You’ve spent hours putting together your vision to compliment your music and can savor the potential to go viral. Although unlikely, there is always that chance. Let’s take a look at a few ways to begin promoting your music video.
Promoting a Music Video: Reaching New Fans
Building up excitement for new music video production releases can be challenging at times. Because of the competitive nature of the music industry it is difficult to get new videos in front of new viewers. However, everybody seems to have a different pre-release strategy so it’s best to utilize all potential avenues.
If you’re promoting a music video on a YouTube channel, be sure that it is fully optimized for maximum discoverability. Optimizing a video means making sure the video’s title and description is keyword rich. Tagging and categorizing the video appropriately and utilizing eye-catching thumbnails will draw more viewers in.
Connecting with music blogs for a feature can be very helpful. Sending a simple and professional email to editors may get you featured. Be creative and thoughtful, try to avoid a pitch if possible. Research the blogs you are submitting to and be sure that your music video is relevant to their content. Promoting a music video takes time. In addition, reaching out to influencers is another great way to share your music video production. Sharing the video digitally throughout social media is a great way to spread it around.
Promoting a Music Video: Ads and Promotion Services
Utilizing YouTube ads for promoting a music video requires a Google Adwords account. After your account has been setup, you can target your video to reach audiences that would best suit your music. Paid YouTube views are a great way to target demographics and quickly rack up YouTube views. However, if you aren’t familiar with the process – it might be best left to a professional.
Companies like ViewManiac can promote your music video production for you. This is a great way to get a jump on your competition and stand out from the crowd. For more information, check out ViewManiac.com