Facebook Pixel: What is It?
Facebook Pixel: How to Use It
Any account looking to use Facebook Pixel will require a business manager account. Through this specific type of account, you can manage your page, ads, and more. Additionally, adding other people to your business manager account to collaborate and share data is also possible. Facebook makes it easy to generate pixels and add the data source to your website with a few clicks. This makes Facebook promotion a bit easier for those who are less tech savvy than others. After you have setup Facebook Pixel, you can begin to gather data and create a custom audience.
It may be wise to consider how exactly is the best way to use the data you’ve collected. Advertising to people who are familiar with your music and brand is a great approach. However, with Facebook Pixel you can target your advertisements even more. As an example, you can do some Facebook promotion to people who have viewed a certain page on your website. Additionally, sorting data by time spent on your website is possible. Chances are if somebody spent a significant amount of time on your site – they are very interested in your brand.
There are many ways to take advantage of Facebook Pixel, this is just an introduction. The more detailed approaches you have to Facebook promotion, the better. Be sure to check out ViewManiac for any additional marketing strategies you may need.