Facebook Music Event Marketing: Getting Started
As a musician it has become almost common knowledge that getting interest for a Facebook music event is just down right difficult. The over-saturating of the online market has made promoting events challenging. However, certain avenues still remain effective assuming you are targeting your audience correctly. Let’s have a look at how Facebook music event marketing can be done properly.
Musicians in the past would have to go to print shops and get fliers made. Artists would work extremely hard to get new fans to their shows and performances. Some artists would take out ads in magazines or newspaper in hopes it would catch the eye of a record label executive with free time. However, these days that is no longer a realistic option. With that said, the easiest way to get the word out about your music is the internet. Social media is the reason we are even talking about Facebook music event marketing. Because of saturation and the fact that every artist uses the internet to promote themselves – a lot of “fans” have grown a bit numb. So, the big question is – how do you reach new people?
Facebook Music Event Marketing: Targeting an Audience
Targeting an audience during a Facebook promotion campaign is an absolute must. Artists and musicians that are new to the scene have difficulty drawing people into their performances. Facebook events can be a great way to bring people out to showcases. While a lot of promotion is done through personal artist pages – the best results come form paid Facebook promotion. Filtering local people by demographics can really fine-tune your future audience.
In addition to paid promotion, sharing content constantly throughout your social media accounts is a good way to reach more people. At this point in time, Facebook prioritizes relationships to bring a better experience to their user-base. Facebook music event marketing can be a great platform to deliver content and interact with an audience. Most noteworthy, unless a user has turned off notifications for an event – anyone “going” or “interested” will receive notifications the moment you put any content into the event.
Much like any type of music marketing – it’s all about maximizing the tools you’re provided. Using Facebook music event marketing is just another avenue to bring interest to your brand.