What is a One-Sheet Checklist for Musicians?
For artists and bands, a single page overview of your brand can be your key to selling your performance. In this article we are going to look at some of the must-haves that should be included in a one-sheet checklist for musicians. For those unsure what a one-sheet checklist consists of, let’s have a closer look. A one-sheet is used by PR agents, distributors, and other music industry professionals to determine the value of your brand to specific audiences. When an artist is cracking a one-sheet they want to ensure that its visually pleasing and creates an impactful impression. Let’s dive into the one-sheet checklist for musicians.
One-Sheet Checklist for Musicians: Essentials
The best way to start your one-sheet is by writing a short bio that makes you stand out from other brands. This is critical so be sure to craft a unique statement that defines you. Avoid overused phrasing and clichés. Additionally, don’t try to be abstract or too creative. Deliver a clear and concise message that delivers your story. In addition to a well-written bio, you will need a professional shot photograph. This should be self-explanatory. Keep professionalism in mind when selecting the right picture.
Furthermore, along in the one-sheet checklist for musicians you should outline upcoming releases. If you have a single or album coming out, include the release title, date, cover art, and UPC for the benefit of the reader. If you don’t have any new material dropping, include a previous release that gained positive press. Include the best three press quotes for your brand if possible.
In addition to everything mentioned thus far, a musician should include all dates for future shows. If you have a tour coming up, make sure you highlight where you’re playing and which days. If you don’t have any shows coming up – that is not a problem. Put more energy and effort into your photos and story to highlight your brand.
Finally, you should list any milestones or publications that increase the value of your brand. Have you sold out any shows? Featured on any radio stations? Worked with any major artists? Include any additional information that may act as selling points. Overall, this one-sheet checklist for musicians should put you above your competition if executed properly.