Spotify News: What’s Going On?
When it comes to streaming music – it doesn’t get much bigger than Spotify. For many musicians, having their music accessible through all platforms is an accomplishment. So, what is the big Spotify news that everybody is talking about? Well, Spotify has announced that they are allowing artists to upload their own music to the streaming platform… for FREE! This is excellent news for musicians all around the music industry. Independent artists can now upload tracks without any requirement from a third-party aggregator or record label. However, at this moment, the feature is currently in an invite-only beta mode. Spotify is currently ushering in the service with a few hundred US-based artists. Very soon artists will be able to access the upload function via the Spotify For Artists platform.
Spotify News: Free Uploading – the Pros
It should be a no-brainer for most artists. Having the power to upload your own music to the mega platform and collect royalties without a major label is the dream. Spotify news like this is great simply because the platform isn’t charging any upfront fees for uploads. No matter how many tracks are submitted, Spotify will not charge you a fee. This makes Spotify promotion easier as you can allocate resources to different marketing techniques and strategies. However, there are some down sides to this that we will look at.
Spotify News: Free Uploading – the Cons
On the surface it doesn’t seem like there is much of a downside to uploading your music to Spotify for free. If you’re just looking to expand where your music is distributed to – it’s a great move. However, this Spotify news doesn’t come without a surprise. Unfortunately, when it comes to royalties, Spotify plans to keep 50% of net revenues from the uploaded songs. This can be problematic if you have a strong Spotify promotion campaign and are getting tons of streams. However, for those who are just happy to have their music on the platform – it works. For those who intend to make a living off of music it probably makes more sense to pay a flat rate fee and collect 100% of the royalties.