Music Marketing Essentials: Getting Started
Serious musicians looking to break through into the industry are up against tons of adversity. First, they have to make great, quality, and catchy music. Secondly, branding yourself to look professional is a must. Third, building a following, sustaining, and continuing growth is what major labels want. In addition to all of that, getting yourself in front of somebody that can change your life path is about just as hard as the previous three. So, what music marketing essentials can the DIY musician do to better their chances? Let’s have a look at a few strategies you can add to your philosophical tool belt.
Music Marketing Essentials: The DIY Approach
As everybody should know by now, social media plays an incredible role in a musician’s career these days. A big feature of any music marketing essentials should highlight the benefits of social media. Specifically, Instagram. Unlike Facebook, Instagram’s platform is simple and straightforward. However, that doesn’t mean your creativity is limited. Artists can share pictures and videos in addition to teasing new music all while communicating with fans. Engagement should be a large focus. Targeting new listeners can be done by researching hashtags in the cities you’re traveling and playing in. Use the platform to its’ max capabilities.
In addition to Instagram – Facebook ads are a fantastic way to target new listeners. It isn’t necessarily a free music marketing essentials tip. However, with a small investment, Facebook ads are a solid way to round out a marketing campaign that highlights a release or tour. Let’s remind ourselves that Facebook has a massive active user count which currently stands over 1 billion. Driving that potential traffic somewhere can be most beneficial.
Following up your Facebook ads with a website that includes a mailing list is something every musician must consider. It may seem old fashioned but being able to reach your fans via their personal devices will give you leverage over other artists. Having a modern one stop shop of a website will allow you sell your music and keep track of the analytics of who is checking you out. Combine all these tips together and build yourself a strategic campaign and success won’t be far away.