Twitter Engagement Tips: Getting Started
Twitter is all about creating a connection with the audience and that’s exactly why the social platform is so valuable. There are over 336 million active monthly users on the network, so getting involved in conversation is a MUST for your brand. While the platform is less visual than its counterparts in Instagram and Facebook – Twitter can be seen more as a news and views platform. As a result, Twitter Engagement should be a priority for any artist, band, or brand.
Understanding the purpose and reason that fans follow you on Twitter is simple. In most cases, they want updates on your projects, tours, or merchandise. However, does that mean you should solely be tweeting about new releases or events? Of course not. There should be focus on the community and building a rapport with your audience. Feedback on current events or opinion-based tweets are usually hot topics. So, how can an independent musician get started and maximize their Twitter Engagement?
Twitter Engagement: The Basics
It’s important to understand that unless you are already a superstar – your Twitter will not go from 0 to a million followers overnight. However, maximizing your “Online Real Estate” will encourage Twitter Engagement.
Starting with the bio, this has to describe your personality and be a bit witty. Most noteworthy, this isn’t the same type of bio you would write for your official website. Twitter does not offer much space for a lot of writing, so you should approach this with care. Either go directly to the point or keep it short and sweet.
Regarding the content of your tweets to maximize Twitter Engagement, here are some topics that may help. A simple approach of sharing release dates and current material consistently is great for engagement. In addition to posting relevant information – ask engaging questions. Avoid biased tweets to eliminate alienating fans. Additionally, showing support for others, whether it is a person, place, or thing can begin dialog with an audience. Lastly, don’t be afraid to join an on-going conversation. Your followers would love to hear from you. If you’re looking for an easy way to start – do an “Ask Me Anything” and see how that works out!