Pandora and Snapchat Pair Up for New Partnership
Pandora and Snapchat recently announced an exciting new partnership. Within this partnership, Pandora Premium listeners can share their favorite songs, albums, stations and playlists on the social media platform. Additionally, any Snapchatter in the US who has a Pandora Premium account will have direct access to the streaming company’s entire music library. If the user who receives the music card doesn’t have a Pandora premium account – that’s okay. They can access a session of free and unlimited/uninterrupted music after viewing an ad. Pretty cool.
Pandora and Snapchat Partnership: What This Means for You
This exciting new feature and partnership is all about increasing engagement which is the ultimate goal of the streaming landscape. Snapchat musicians with their music on Pandora can maximize their exposure by taking part. Services and labels are constantly looking to increase engagement amongst their catalog, and this is just another notch in their music marketing and promotion approach. The goal here is to make it easier to share music with others, thus raising awareness and increasing revenue. Pandora is encouraging labels to think about how these features can fit into digital strategy and marketing plans.
By utilizing such tools, you’re helping build out a musician’s digital footprint on Pandora. This makes their mark on Pandora’s algorithm. With an increase in engagement around a track – it will promote organic growth by getting added to playlists and radio. The more users that are served a track from an artist, the better the algorithm can identify which audience it should continue to target. This is excellent for music marketing and promotion. The key for an artist is to be creative in including this feature in your digital strategy. Most noteworthy, if done properly – this could mean new fans and more revenue.
It’s worth noting that currently this feature is only available in the United States. Musicians and labels should take advantage of this feature on Snapchat. It should be a great tool for your music marketing and promotion arsenal.