Music Promotion: Fine-tuning Your Campaign
A successful music career is dependent on the right public image and relationship with fans. Any good PR person or company can offer a bunch of music promotion services and techniques. However, not every approach may have a positive outcome. Let’s go over some frequent errors that can cause a marketing strategy to fail. Understanding the mistakes and how they can affect your campaign will allow you to fine-tune your strategies. It’s kind of a throw whatever at the wall and see what sticks approach but building a plan around that will yield results.
Music Promotion Mistakes: What You Can Control
During a music promotion campaign, it is imperative that you control as much as possible. The importance of quality control can not be understated during music promotion. Whether it is sound quality, video quality, branding, accessibility, or consistency – you MUST be on your game. In theory, your overall brand (all of the above) has to check every box mentioned. Unless you’re an already established superstar with a huge following – these things matter. Common mistakes from independent artists and labels are that the process is rushed. Take your time creating the music and videos with a branded feel so that the quality reflects consistency. Additionally, your release schedule must reflect the same. Most noteworthy, make yourself accessible to your audience and future fans.
Music Promotion Mistakes: What You Can’t Control
After you have all your multi-media established with music, videos, and branding – it’s time to go live. However, music promotion isn’t as simple as just uploading and sharing a link. As previously mentioned, it is very necessary to be accessible to your fans. Building a rapport and establishing a connection is something all brands must do. But how? It all comes down to targeting the right people. You can find fans who may be interested in your brand by engaging with artists who support similar artists. Controlling the results isn’t virtually possible but exposing your content to enough people will get you where you want to be. Timing Is key. However, if you can get your music in front of the right people at the right time, your results may not be far away.