Choosing Your Domain for Your Music Website: Getting Started
Social media is a great tool for promotion. However, between ads and fighting newly updated algorithms, it is easy to get lost in the mix. Most noteworthy, this is where your music website presence comes in. A website is essential for musicians, bands, and labels. It gives you a place on the internet where the focus is strictly on you. Because of this, you will need a website address – otherwise known as a domain name.
So, what is a domain name? This is the name a person types into their search or address bar to access your music website. It is your virtual address and is usually followed by a top-level domain, such as a .com, .net, or .org. Additionally, it is important to have a domain because it will identify your website as being your own. Unlike social media, the website address will be one that you choose and own and isn’t controlled by a third party. For example, let’s look at Twitter. While Twitter is the name of the company, their domain is Twitter.com. If you have an account on the network – your URL would be Twitter.com/YourBand. However, that is not your own domain. An example of your own domain would be, YourBand.com – much more professional.
Choosing Your Domain for Your Music Website: Registering
In order for you to obtain ownership of “YourBand.com” – it will require a search. You must go to a registrar such as GoDaddy or NameCheap and do a domain search. Hopefully the name you would like is available. Domain prices can range based on the registrar and whether or not the domain is considered a premium name. However, for a simple name for your music website – it should cost around $10-15 a year.
If the name you want is not available, perhaps add a keyword to the beginning or end of your desired name. For example, music, band, or official are popular ones. To give you a visual illustration – “YourBandMusic.com or OfficialYourBand.com”. It can be whatever you would like it to be, just keep it simple and easy to remember.
After you have registered your domain you will need to attach it to a webhost of sorts and get it designed.