Streaming for Musicians: Getting Started
Let’s be honest, the chances of making a living solely off of digital music distribution and streaming are quite slim. However, does that mean that make your music available on streaming services is pointless? Absolutely not. Major platforms like Spotify, Apple Music, and Pandora have begun rolling out dashboards for artists to track their data. Whether it is to keep an eye on your sales or how to analyze the logistics of how your music is performing – this stuff matters. Streaming for musicians has never been easier and will likely continue to. The popularity of these platforms is growing, and people are becoming much more dependent on them for their listening pleasures.
So, how do you leverage the data to maximize digital music distribution and streaming for musicians to succeed? Let’s dive into the analytics.
Streaming for Musicians: Data and Analytics
Similar to other social platforms, it can be easy to get fixated on increasing your total number of likes, views, or whatever else. Although it is always encouraging to see these numbers go up, the reality is that these are vanity metrics. It doesn’t necessarily matter how many followers or likes you get for digital music distribution. What actually matters is how does this translate to streaming for musicians.
Accessing your streaming data is made simple by most streaming platforms. Each one should have its own unique panel that you can log in and see the data and analytics for each track. Studying this data will help with knowing which tracks are performing best. Using this data, you can break down whether the song is a success based on promotion for it or if people just like the tune!
Utilizing these insights will offer unique views for the following situations. Knowing where to route your tour based on location demographics and which songs to play. Which audiences to target for social media marketing. Additionally, discovering which organizations to reach out to for partnerships based on listener demographics. Most noteworthy, which songs to pitch to local radio stations and where to focus promotional efforts.
As you can see, this is just a basic look into streaming for musicians and digital music distribution data. However, mastering this information is an incredible asset to have for any musician, artist, or label.