Musician SEO: What Is It?
In the current year, having a digital presence for your music is more important than it ever has been. Having a website, social media, streaming platforms, among other things can boost your online presence. However, taking advantage of the algorithms within each platform will maximize your exposure. Additionally, this will drive downloads, streams, concert tickets, and even merch sales. This is why musician SEO is especially relevant.
For us to move forward, we have to understand what SEO means. SEO is short for Search Engine Optimization. Increasing marketing efforts that are focusing on driving quantity and quality to your website through organic search results is what SEO is all about. To give you an example, go to Google and search for something. The first page results have been optimized to deliver you the best possible matches. Websites ranking here are not paid advertisements, thus being organic.
Musician SEO: How to Rank?
Now that we have that established, you may be wondering “How does Musician SEO apply to me?”. Considering the emphasis regarding online presence and traffic it is something that should be talked about. How many artists are your direct competition? Certainly, a lot and you may not even know it. Differentiating yourself from others and boosting your online presence will provide your website and social platforms with organic and targeted fans.
Using distinct keywords within your profiles and website will let the search engines know what you are about. Spend some time doing research and find out what keywords you show up in the searches for. After you have figured that out, think about keywords that describe your music, genre, or artists comparable to you. Most noteworthy, applying these keywords throughout your profile and websites (tastefully, not over saturating) will help out with your relevancy in ranking. New, fresh, and relevant content will always increase your efforts.