Marketing Strategies for Musicians: Maximize your Exposure
For many artists, marketing isn’t exactly what they are thinking of when they are creating. However, it will be a quick lesson how necessary marketing strategies for musicians are as they release music. Creating music can be an intimate and personal experience for some so marketing and promotion desires a different mindset. Because of this, sometimes efforts are best left to those who specialize or professionals. Regardless, it doesn’t hurt to be aware of how you can give your brand a boost. With thousands of songs being released each day, to be successful requires getting your work out in front of an audience. Let’s go over some techniques on how you can establish that.
Especially relevant while implementing marketing strategies for musicians is having developed a brand. If you don’t know what your look or sound is – how are you going to spread it to those who will like it? Being original or creative, you may feel like there are no other artists like yourself. Unfortunately, with that train of thought – it’s time to think again. Be honest and realistic with yourself. Become recognizable and visually, and once you have done that – you are ready to get yourself out there.
Marketing Strategies for Musicians: The Techniques
Through the remainder of this article we are going to focus on three marketing strategies for musicians. These methods are social, paid, or grass root guerilla marketing.
The most popular form of music promotion in the current industry climate is via social media. Who really needs a TV, radio, or CD player these days? Everything is at reach via mobile devices and computers. However, the stand out star in all of this are the social networks. Search engines can return desired results, but social media allows for direct targeting. It shouldn’t be difficult to find fanbases of artists that are similar to you. The keys are within your promotion techniques and how to reach these audiences.
In additional to social media marketing, many artists turn to paid promotion. Whether it is a company like ViewManiac that specializes in music marketing or just paying for ads on different platforms. Each has its own benefit. Being able to pinpoint fans based on demographics and location can yield an excellent return and may be something you are interested in.
Lastly, grass root guerilla marketing is an in your face approach to marketing strategies for musicians. An approach like this will certainly get you in front of new people. However, unless your street team is able to captivate those they are promoting to – your fliers may end up on the floor.
Each technique has its proven success rates and can benefit an artist greatly. Researching these marketing strategies will tell you which ones will to your favor.