Important Facebook Practices for Musicians: The Benefits
It seems like these days that Facebook is kind of the least cool social media platform out. Perhaps that’s right. Considering there are older crowds of adults using the network and most people use it to share memes or update a status – what’s the deal? Sure, it’s the biggest platform available but it may have gone the way of Myspace. However, while Facebook doesn’t have the same luster it used to, the network still remains incredibly relevant.
Applying these important Facebook practices to your band page can reap major benefits for an artist or business. Facebook is the largest social media platform and has been around for a long time. With that said, that means there is a lot of data available and many features to be used! Take advantage of this ageing network and continue to grow your brand via Facebook promotion.
Important Facebook Practices for Musicians: The Necessities
As internet popularity grew within the music industry, it became common practice for every artist to have their own website. This is how many people would find tour dates, media, and news about specific musicians. However, as social media has taken the world by storm – Facebook practices are especially relevant. Facebook has made it incredibly easy to post one-off shows or list entire tours. Keeping this information updated is great for engagement. Additionally, whenever new information is confirmed, or details change – Facebook should be the first outlet that you give your attention to. In addition, there is a plugin with Bandsintown, so shows added on the platform or details altered will immediately be made visible on your Facebook profile.
Utilizing the about section of your Facebook is a necessity. Many brands do not take advantage of this section. This is a huge missed opportunity, not just on Facebook, but all of social media. It is common that Facebook profiles have replaced traditional websites – so fill this with valuable information. Include a well written bio, although it should not be too long. Just detailed. Additionally, you must include your contact information. Whether it is email addresses, phone numbers, websites, or other social media platforms – make yourself as accessible as possible. In addition to this information, do not use a personal profile. Set up the proper Facebook page for your brand and go with a professional approach.
Lastly, important Facebook practices include sharing as much content as you can. You won’t need to go crazy and update your page non-stop, but feel free to share as much relevant content as possible. Most noteworthy, Facebook allows for photos, videos, or text posts, so take advantage. Getting the most out of your Facebook page and increasing engagement will boost the growth of your Facebook promotion.