Promoting Music: How to Choose a Platform
Choosing the right platform while promoting music can be a tricky process. Different genres perform better with different audiences. The same can be said for marketing platforms. However, the five most important factors when considering social and ad platforms will dictate how and where you promote. PR and radio promotion is pricey. Playlist promotion via curators can yield results but are controlled by individuals. Social media provides a free or cheaper way to get your music out there. However, most noteworthy – nothing is guaranteed.
Let’s look at some popular platforms for promoting music. YouTube, Google, Facebook, Instagram, Twitter, Snapchat, Periscope, Twitch, Spotify, and Pandora. Through these platforms reaching new audiences can be very likely. However, trying to focus on them all will be a catastrophe. Research the demographics and listening/browsing habits of the users to best make your decision.
Promoting Music: The Right Platform
Unfortunately, there isn’t a direct guide on which platform will work best for you. The reason for that is each platform is unique like each artist. However, after you have researched which platform is right for you – here is how to maximize your exposure to be most beneficial.
The platform you choose should inspire you to be active and participate frequently. Being authentic is the best approach. If you have to force your persona or presence – the platform may not be right for you. Additionally, learn the ins and outs of the platforms you choose. Targeting specific demographics is crucial to building your following. Knowing how to communicate and reach out to your followers is a must. If you’re spending time and/or money – you should aim to yield the best results.
After you have established a presence on a platform or two – focus on an end point. Promoting music requires details and analytics. Figuring out what works and doesn’t work will save you plenty of time and money. Whether it is a specific statistics tool on the platform you are using or a third-party tool, get familiar. Ultimately you should be driving your engaged followers to a website, stream, or video.
Promoting music is a lot of fun when done properly. However, it isn’t for everybody. If you need assistance with building a music marketing campaign – get in touch with us at ViewManiac.