Landing Page: How to Sell More Music Than Ever Before
Musicians looking for a boost in interest and sales might be surprised to learn that a landing page can do just that. As one of the most effective ways to get fans to take the next step in supporting your brand, this tool is extremely under utilized by many. Furthermore, website design for musicians can play a huge role in your music promotion strategy in addition to social media and other marketing efforts. However, once your site is live – it’s up to you to find ways to drive traffic to it.
So, what exactly is a landing page? In short, this is a page on your website with a specific purpose. Prompting fans to take further action like buying music, signing up for a mailing list, or to view and interact with specific content. Most noteworthy, if your fan chooses to follow through, this is considered a “conversion”. Furthermore, landing pages are meant to be simple and free of distractions. In fact, most don’t even have a navigation and are setup to give the user the viewing experience you choose.
Landing Page: How to Create Your Own
You don’t have to be an expert in website design for musicians to create your own landing page. However, it helps. Fortunately, there are plenty of platforms available to aspiring musicians that will allow you to create your own. Most basic level free providers will provide the tools necessary to make a simple one-page website. Additionally, there are platforms such as WordPress, Bandzoogle, or Wix that are accessible for most. Spend some time browsing modern and current websites to get a feel for the proper aesthetics and work off of that.