‘A Star Is Born’ is Gunning for Number 1 Return on Billboard 200 Chart
While the potential for Ariana Grande’s “Thank U, Next” album was set for a third week at the top of the Billboard 200 chart, it now seems that Lady Gaga and Bradley Cooper’s ‘A Star Is Born’ may retake the top spot. Furthermore, music industry experts suggest the soundtrack could earn 125,000 equivalent album units for the week. However, ‘Thank U’ may log around 120,000 units. Most noteworthy, The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption. These metrics include, traditional album sales, track equivalent albums, and streaming equivalent albums.
Forecasters expected Ariana was going to hold on at number 1 for a third week and that Gaga and Cooper were on course for a 3-2 climb on the list with around 100,000 units. However, it is likely that Amazon’s sale pricing of the soundtrack added a late sales surge to push it to the top. It’s also worth mentioning that Lady Gaga tweeted to her 78 million followers that ‘A Star Is Born’ album price dropped to $2.99. Awareness was high within her fanbase about the discount and it seems they acted accordingly.
In addition to benefiting from sales pricing, the soundtrack is continuing momentum from the publicity of the Oscar’s. The duo performed at the Academy Awards on February 24th and have been buzzing throughout social media and talk shows alike. Furthermore, the movie was nominated for eight awards, including best picture. Most noteworthy, ‘A Star Is Born’ took home one award. Best original song for the track “Shallow”. Additionally, the track was performed during the award show by Lady Gaga and Brad Cooper and had positive reactions.
Lastly, if the soundtrack makes its return to number one, it will mark the fourth non-consecutive week at the top.