Soundcloud Strategies: Getting Started
Soundcloud is one of the mostly used social media platforms nowadays. Specifically, with a focus on musicians, the platform allows unknown artists to develop a following and grow their brand. However, without the proper Soundcloud strategies, you may find that you’re the only one listening to your music. Most noteworthy, the platform was founded in 2007 in Sweden. Furthermore, Soundcloud has paved the way for some musicians rise to stardom such as Kehlani, Post Malone, Russ, Bryson Tiller, and Kygo. There are many more on the list but as you can see, there is great potential. In addition to famous alumni so to speak, the platform boasts 40 million registered users online. So, how can an artist get recognition with some Soundcloud promotion? Let’s take a deeper dive.
Soundcloud Strategies: Promotion and Marketing
For any effective Soundcloud strategies to be successful, the first thing any musician needs to have established is quality music. Without the proper quality in regard to sound, style, and overall product – you may be wasting your time and money. Be sure that your music is something you would feel proud to show to any and everybody.
Furthermore, after you have a sound you are proud of – you MUST have an established looking brand. Be sure that your usernames are uniform across all platforms and that your images represent you properly. In addition to proper branding, be sure to link your website and social profiles on your Soundcloud. This makes Soundcloud promotion a bit easier because now there are end points for fans to learn about you.
Throughout Soundcloud, users can attract fans to their music via the use of hashtags. Understanding your audience is the key to targeting new listeners. Study artists that are similar to you and check out their Soundcloud promotion techniques. In addition to targeting, a musician should have tailored a good profile that is informative and complete. Proper hashtags, titles, and album art is necessary. Furthermore, engage with your listeners. This will forge a connection for future releases. Upgrading your Soundcloud profile to a pro or unlimited account comes with promotion and perks. In-depth user statistics that are essential to understanding your audience becomes available to you. Additionally, the unlimited account will give you information regarding city, website, app, and much more information about your listener.
Soundcloud strategies do not have to be that difficult. A direct approach paired with other music marketing techniques should deliver you new fans. Learn and understand your audience and the platform and you will grow from there.