Musician Newsletter Tips: Getting Started
For many artists, email marketing might be an extreme afterthought. However, overlooking this form of direct contact with your fans can be a missed opportunity. A musician newsletter is a great tool to reach your fans on a one-on-one basis, directly to their inbox. The opportunities can be endless if done properly. Throughout this article we will highlight tips on how to write the best musician newsletter as possible. Let’s go over some basics.
Musician Newsletter Tips: Addressing Your Fans
First and foremost, it’s especially relevant for you to define your fan base. Before you even think about writing your letter, you must take the time to think about who your fan base actually is. Furthermore, consider how you should go about communicating with them. Including things such as your tone of voice, language, and style will read genuine to your fans. Including this within your musician newsletter will insure they will want to read your content.
Take your time with the subject line. A well written subject line will catch attention. If it’s boring and uninformative it will get glanced over. Remember, most people aren’t checking for the sender as they skim through their inbox. Be sure to be intriguing enough to entice fans to click and read through.
Additionally, be yourself. When you’re writing an email, it’s easy to write the words you wish to say. However, it’s harder to actually phrase your sentences with the personality that you have. Be mindful of your writing style and inject your charisma and style in what you say. A musician newsletter should be a direct line of contact with you and your fan, almost like a personal letter to let them know what you have going on. Write as if you’re speaking to them individually opposed to writing to a collective fanbase. This will make your message more personal and effective.
Lastly, there are multiple tools online that you can find that will help and check your grammar and spelling. Spend some time researching so your emails are effective as possible. Keep in mind most people are checking their email on the mobile devices so be sure to break up your paragraphs and use optimized images. Be sure everything is laid out in the easiest format possible.