Essential Pages for Your Artist Website: Getting Started
As you’re building an artist website, one of the most relevant decisions you will need to make is the menu. Figuring out which pages and options your website needs and how to organize them is an important step. Your website should be easy to navigate and to use as possible for anyone who visits your site. Accomplishing this approach is best to limit your main menu options. Aiming between five and eight options should give you the perfect amount of information for your visitors.
Furthermore, when creating your menu options, a good rule to follow is to have one clear purpose per section of your website. Keep each section distinct to their own content. Keeping the names simple will help guide your visitors through your artist website. Remember website design for musicians needs to be straight to the point because people have short attention spans and not a lot of time. Eliminate the need for a visitor to guess where something is on your page because you’re trying to be clever or fancy.
Essential Pages for Your Artist Website: The Pages
Arguably the most important page on your website is the homepage. This is where visitors will land first and you can guide them through your artist website. Effective homepages should have the following elements. A header image, introduction or bio, music player, video, latest news, and social media links.
In addition to the home page, you will need a dedicated ‘About’ or ‘Bio’ page. Most noteworthy, this is where new fans can come to get to know your background, as well as media or industry people to learn your story. On this page you are able to offer an extended version of your bio which includes your photo and any relevant information to your brand.
It should go without saying that an artist website should include a music section. Having a site-wide music player or embedding a video or player on your homepage is not enough. In this section you should include your whole discography while highlighting your most recent releases. In addition to sharing music here you should forward fans to links that they can purchase your music.
Especially relevant, including a calendar on your website that features upcoming shows, live events, or a tour is beneficial. Giving your fans a place to discover your future gigs will incentivize them to come to a show near you.
A media page for photos and video is another necessity. Whether they each have their own dedicated page is up to you. However, make sure you have enough of each if you are going to divide into separate pages. Display what you think your fans want to see and keep it organized.
Any website should include a contact page. Whether it is simple with your booking information, a contact form, or links to your social media – please include this. Media inquiries, fan correspondence, and booking interest will use this as a way to reach you. Furthermore, you can use this as an opportunity to collect data for a mailing list.
Lastly, your artist website should include a store. It should go without saying how relevant e-commerce is in most people’s day to day lives. There is no longer mystery or worry when it comes to buying stuff online, it has become a way of life. Sell merch, music, or anything else relevant to your brand directly from your website. Website design for musicians doesn’t have to be difficult now that you have a plan.