Music Promoting: Growing Your Fanbase in 2019
In the current landscape of the music industry, it is getting more difficult everyday for aspiring musicians to gain fame and recognition. Furthermore, it is not enough to just be talented or unique. Knowing how to get your sound, brand, and skills to the right target audience is key. As social media and streaming services continue their reign, the competition increases and the stakes are higher than ever. However, the question that is posed: how does one achieve recognition in a competitive market? Well, it isn’t as difficult as it may initially seem. Developing a strategy and knowing your strengths can maximize your exposure. Furthermore, to assist you in your rise to fame, we will share some music promoting tips that are helpful in music marketing.
Music Promoting: The Tips
It seems that no matter how skilled you are at managing your social media, your website should always be a number 1 priority. Utilizing a website to isolate your fans away from all competition will put you in total control. Without needing to follow the rules that exist on social media platforms, your website can establish your true branding and message. While social media is useful for extending your brand’s influence – the website is where it begins. Furthermore, your website should be simple and direct. Including features such as your logo, brand colors, bio, links, news, and media are the necessities.
In addition to a solid website, music promoting relies on strong content. It’s not about what you say, it’s how you say it. In an over saturated market, a strong description can go a long way. However, be sure not to cheese it up by trying to be too original. Keep it simple and direct. If it’s the vibe someone is looking for, they will check it out.
In the theme of people enjoying the vibe, this is solid for generating hype. Music promoting and music marketing is all about the hype. Using snippets, teasers, and previews to get your fanbase excited about a new release will only support the hype. Consistently posting in an attempt to generate buzz should pay off.
Especially relevant in 2019 are playlists. With the popularity and growth of streaming services and their impact on the music industry, growing your fanbase via playlists is a real possibility. Fans are always looking for new music. Connect with curators that fit your genre/style of music and try and get your music within the mix. As you feature on more playlists you will certainly see an uptick in streams and followers.
Music videos are very important nowadays. It used to be that you could release one or two music videos for each project that you dropped. However, with the accessibility of cameras and active video crews – there should be priority on releasing videos for every other song.
Lastly, interact and engage with your fans and new followers. Creating that connection will increase brand loyalty and is especially relevant for music promoting. Music marketing for success doesn’t have to be difficult as long as you come with a plan for brand recognition and growth.