SEO Strategies for Musicians: Getting Started
For artists that are serious about creating and sharing music in 2019, one should consider making your work searchable online. Especially relevant, this is useful when you are putting out a new release, selling concert tickets, or offering merchandise to fans. Dedicating some focus to the technical side of your online presence will certainly pay off with a huge difference. This is why SEO strategies for musicians are very helpful and something all should consider.
For those who are new to music marketing, SEO stands for search engine optimization. This is how somebody is able to boost their relevance within a search engine such as Google, Bing, or even YouTube. Furthermore, as you climb the rankings you will begin to receive targeted and organic search results.
SEO Strategies for Musicians: The Basics
As you begin your quest toward SEO strategies for musicians, you will learn that keywords are the most important factor. Thoroughly research descriptive words that will define your music. You should be thinking of genre, style, location, instrumentation, influences, as well as similar artists. Additionally, adding in keywords that you think would be searched by new fans trying to find music like yours. It could be easy to string together a bunch of relevant words for your specific name or project. However, being creative and descriptive for yourself is important. Think of other ways to describe yourself or music besides using your name. In addition to creativity, use synonymic variations.
Furthering your knowledge in SEO strategies for musicians will help you optimize your content appropriately. Metadata such as meta descriptions, title tags, and headers play a huge role in successful ranking. Set yourself up with a good analytics platform that can track incoming clicks.
Adding unique content (not duplicate) will be rewarding. Most search engines are smart enough to eliminate duplicate or copy-cat content. Staying up to date is necessary for a successful music marketing campaign.
The most important step for SEO is research. Whether it is keyword or competition, it is necessary to figure out what it will take to get you to where you want to be.