Music Video Promotion: Getting Started
There are many different ways to promote your music. Posting to social media, sending out email newsletters to fans, press releases, live streams, performing, or even cross promotion with other bands. However, with so many different approaches to music video promotion, it can get overwhelming. So, what’s the best approach? Ensuring that you aren’t wasting time is a necessity when creating awareness and excitement for your music.
It’s safe to say that we live in a visual world these days, more so than ever. Everything is touch and go, and the world is literally at our finger tips. Furthermore, videos are considered one of the best performing types of content. As people are always looking for the next best thing, video will captivate and grab their attention. Additionally, with video you are able to show off your brand, image, and sound all through one medium. Video is accessible on most social platforms and devices.
Music Video Promotion: The Basics
Circling back to social media, this is a great place for music video promotion. Reason being is that many social platforms are moving towards a model where an algorithm populates the feeds. Furthermore, the aim for these platforms is to boost engagement. These algorithms favor videos and live videos over image or text posts. Sharing your music video across social media is a great idea because video tends to get 48% more views.
Additionally, using video to promote your music proves what a valuable tool it truly is. There are so many different options, whether it is a traditional music video or another style. Lyric video production has become huge over the past few years. In addition to lyric videos, musicians can use audio visualizers, live performances, or covers.
Ultimately, music video promotion is perhaps the most powerful weapon an artist can have in their arsenal. If you don’t have the capabilities to shoot and edit your own videos – lyric video production can be a cost-effective approach to putting our your own music video.