Creating a Music Marketing Plan: Getting Started
For many musicians starting out, they may believe that all you need is the right song to get noticed. Unfortunately, that’s not even half the battle. While ultimately, the most important element to sustaining a dedicated fan-base is the music… creating a music marketing plan and adhering to it will promote proper growth. However, in an attempt to avoid years of trial and error, we’re going to give you a basic guideline to begin the process. Especially relevant, the most important part of the process is understanding what marketing means and how it can work for you. Additionally, understanding the importance and benefits of marketing for your career will be enough to motivate you moving forward. It is much more than great music and artwork design – but that helps.
Creating a Music Marketing Plan: The Basics
As you begin to develop your music marketing plan, you should be figuring out why and where you want to spread your music. Furthermore, you must learn about your audience and what they are looking for. Engaging with fans is a necessity for brand growth. After you have established your targeted demographic it is time to draw out your plan.
Discovering your audience lies within your targeted demographics. However, you should be sure that your brand fits and meets all expected requirements for similar artists and brands within your niche. Be sure that your social media presence and artwork design is on par with other musicians in your genre.
After your branding is established, you must build out your social media presence. Whether it is via targeted marketing, organic growth, paid advertising, or some combination of all three – this is a must. As the fans begin to pour in you should be engaging with fans and building a connection. This can be done by responding to messages, comments, or just interacting to their interest.
Especially relevant to your music marketing plan is execution. Now that you have your branding and audience set up, you must execute your visions and plan. Promote high quality music videos and audio and give the fans what they want. Using these basics combined with some additional research and you should be on your way to creating a music marketing plan.