Single Release Strategies: Getting Started
Planning your single release strategies is a major part of putting out new music. Furthermore, it is necessary to know your audience and the platforms you intend to use for distribution. Throughout this article we will go through different ideas to aid you on your path to success. However, we will be sure to list the benefits and challenges of release singles in 2019. First and foremost, it all starts with a song. Once the song is available, anything could happen. Perhaps super stardom or it could just be another song on Soundcloud. What you do in preparation and after the song is out will dictate how well it does.
Single Release Strategies: The Basics
Whether or not you have a plan will be a determining factor in how well your music does. Additionally, even with a plan – if your branding and quality of overall music isn’t up to par, you may fall flat. However, if that is not an issue, it’s time to move forward with some single release strategies.
As you prepare to release music, specifically a single, your song needs to be cohesive with your overall brand. Be sure to include elements of your existing sound and what you are known for. Furthermore, keep the graphic design within the realm of what is familiar to your audience. Using a PreRelease Countdown is a great way to generate interest. This builds anticipation for your fans and let’s them know when and where you are release your new music.
Most noteworthy, after you have established your prerelease countdown, you must have your distribution in place. Whether you are release your music through YouTube, Soundcloud, VEVO, Spotify, Apple Music, or any other major platforms – be sure to have this established. Your goal should be to encourage streams and drive downloads.
Use social media as a call to action and to drive fans to your desired destination. Be sure to engage with followers and build a connection. After you have your distribution planned, it is time to roll out a marketing plan. Whether you are releasing a lyric video, live performance, or just a promotional video of some kind – the focus should be on creating interest for your new single.