Music EPK: Why Should You Have One?
A music EPK (electronic press kit) can be referred to as a digital press kit. This is essential in making a strong first impression with promoters, media, music industry professionals, and booking agents. Consider it your interactive musicians resume. This is where anybody who is interested in your brand or music can find all the essential information in one place. Using your EPK Press Kit to help you get more coverage and gigs will insure people take you more seriously. Websites are a common place to host an EPK. As your career progresses you should continue to update and add information. Let’s look at what it takes to grow your music EPK.
Music EPK: The Essentials
Starting off, it should be obvious that the keyword in EPK Press kit is… press. Whether you are looking to get a blog to place your music or land an interview with a local journalist, they’re going to want your EPK. Presenting journalists and blogger with a current bio, highlights, latest media, social media links, and complete contact info will have you stand out from the crowd. Furthermore, using your EPK to increase the chance of getting your music played is likely. Some radio stations or media outlets prefer old school physical press kits. However, most of the time you will be dealing with modern technology and efficiency.
Additionally, your press kit can be used to book gigs and tours. Showing off your prior experience can send you in the right direction when working with promoters. If they are confident in your ability to bring in a good crowd and put on a good show, it is likely you will land a gig.
Especially relevant, an electronic press kit is a great tool to build a team with. You don’t necessarily need to have a buzz yet. However, you never know when an opportunity can be on the come up so having a press kit ready to go is great. Your EPK press kit is easy to email or share the link via text or any other messenger. Keep it handy and grow your brand.