Radio Play: Improving Your Chances of Getting Discovered
It has become common belief that playlist placements on platforms like YouTube, Spotify, and other streaming networks is the best way to maximize your exposure. With that said, that isn’t wrong. Furthermore, you should be working as much as you can to get placed on high profile placements. However, what about radio play? Getting your music out there via college or local stations can do great things for your career. It can be easy to forget at time that there are tons of radio stations and DJs out there. Spend some time connecting with some with the focus of increasing your exposure.
Radio Play: Maximizing your Music’s Reach
First and foremost, as you attempt to get radio play for extract the most listeners for your music – quality is key. Being prepared is a necessity and initially your focus should be on delivering the best product. Place emphasis on mixing and mastering to ensure quality across all speakers is best practice. After you have established the quality of your music is industry standard it is time to prepare the rest. Especially relevant is having all of your marketing materials ready to go. This includes an updated bio with artist photos, updated website, social media, and an EPK. Keep everything on hand for when the opportunities arise.
As you venture further into seeking radio play, the thing to do is to find where you fit best. Spend some time researching different DJs and radio stations. Figure out who they are spinning and if your music will match their general vibe. Each host and DJ will have their personal preference. Keep this in mind as you reach out and try to make a personal connection. As you build the relationship, keep it professional but always add a personal touch. When you get the green light to share your music, ask for feedback. Ask them how they feel about the production, mixing and mastering, and overall aesthetic of your music and brand. If somebody feels invested based on opinions there is a better chance of maintaining interest.
Lastly, check for the proper forms of submission and communication for each station and DJ. This is the best way to make a great first impression. Showing you are able to follow rules and can accommodate their requirements will pay dividends. Getting radio play is possible for most artists, it’s just about finding your best fit to start and going from there.