Music Video Alternatives: Getting Started
So, you’ve released new music but you don’t have the resources for an official video. However, that is okay due to the digital landscape of streaming video. Furthermore, you are only limited by your creativity. Gone are the days of million-dollar music visuals. Throughout this article we will take a look at music video alternatives and how to get the most out of your release. Visuals can range from animations, audio visualizers, lyric video production, or even fan made content. It is all about your release strategy and your plans for promotion. Knowing and understanding your audience and the platforms you choose to connect with fans on. This will determine which music video alternatives are best for you.
Music Video Alternatives: The Basics
Starting off, if you can’t afford the budget of a music video, that’s okay. Make one yourself. Every smart phone is equipped with a camera these days and they generally shoot with decent quality. The quality does not have to be super professional. It helps – but use what resources are available and be creative. Come up with a plan and build from there. There are countless tutorials across the internet for video editing.
Furthermore, perhaps you are uncomfortable with being on video – this is perfectly normal. Creating an animation video is fun and can be seen as cutesy and interactive. Fans always enjoy videos like this. Let your creativity take control and put out something that matches your brand and that you are proud of.
Especially relevant, it seems as if it has become common practice for every major single to be accompanied by a lyric video production. This is a great way to share and connect with your audience. Fans will love to sing along as they read your lyrics on their screens.
Lastly, creative audio visualizers can be a cool way to share new music. Ultimately, the consistent theme throughout this article is to be creative. Use whatever resources are available to you and put your artistry on display. This is the best way to connect with your fans.