Branding Musicians: Getting Started
It doesn’t matter whether you are a multi-platinum or an aspiring artist, one thing that matters is presentation. Having the right presentation will separate you from the pretenders. Furthermore, it also adds authenticity to your brand and shows that you are professional. Branding musicians is a necessity in today’s landscape. No longer can you just get away with slapping a logo on a CD or flier. If you were to look up musicians such as Michael Jackson, you would even see that branding is relevant. Granted, he is a house hold name, but one this is sure – when you are on his website or social media, you know it’s the official page. Social media branding is a requirement to improve the growth of your following and validity.
Branding Musicians: The Basics
Branding musicians can range in many different ways. Whether it is logos, colorways, style of images and graphics – a constant theme. Finding a visual representation that matches your sound requires time and patience. Furthermore, spend some time studying popular artist within your genre and what they are doing stylistically. Using the information and resources that you discover, begin branding your self in a similar yet unique manner. Be sure that you are proud of your branding and that it looks professional.
Another major role in branding musicians falls within social media branding. As you do your photo shoots and graphics, place emphasis on maximizing your online presence. Utilize locations across each social media platform wherever you can fit a piece of your brand in. Headers, avatars, profile images, and colors are all great places to begin. However, including your personal style into the content that you post buys you more visual real estate. Additionally, including your logo or style within images and videos increases your visual representation.