YouTube Live: Getting Started
It should be no secret that YouTube is the internet’s largest video platform. Furthermore, YouTube Live gives users the ability to live stream directly to subscribers. Additionally, YouTube is full of valuable tools creators can use in order to reach their audience. Using these tools will help you engage your followers and grow your channel on the platform. With live stream, creators are able to interact with fans in real time via live chat. In addition to chatting, real-time analytics are available. As the internet continues to grow and mobile devices become especially relevant – this is a good way to familiarize yourself with new technologies.
However, before you begin with YouTube live and your YouTube marketing efforts – start with a plan. Deciding a game plan before you go live will help you accomplish what you want to promote. This gives you a strategy for answering viewer questions or releasing new content in real-time. However, you’ll want to be sure that your viewers are aware that you’re streaming. This ensures viewers are tuned in and ready to engage. It also increases your chances of being discoverable for new fans via YouTube search results. Be sure to use a recognizable title, thumbnail, and description to maximize social media awareness.
YouTube Live: The Basics
Now that you have a plan, before you go live – be sure to build interest via social media. This will generate viewers as son as you go live, thus making your live stream more appealing to new fans. There are a few different ways that you can go live on YouTube. Whether you decide to go live via mobile device, with a webcam, or scheduling a live event – YouTube’s help center can walk you through the setup process. Furthermore, be sure that all ad types are enabled, assuming your channel has been set up for monetization. After you have gone live, share that link to your followers, and operate on a schedule.
As you are live, be sure to visit your Live Stream Dashboard. This will give you analytical information on watch time, audience retention, demographics, playback locations, traffic sources, and devices. This information is available in real-time insights and can also be downloaded via YouTube Analytics after the stream ends.
The great thing about YouTube Live is that while your stream may have ended – YouTube automatically archives the event. This is a fantastic tool for YouTube marketing. Keep an eye on your video manager and perhaps use the stream to promote upcoming projects.