Playlist Placement: Getting Started
It has become especially relevant for a musician’s career to have prime playlist placement. However, relying solely on playlists to grow your brand would be an insufficient marketing strategy. While Spotify promotion can play a nice role in the growth of a brand, it shouldn’t be the only focus for aspiring superstars. However, connecting with curators and networking with up and coming artists within your genre should be considered a necessity. Throughout this article we will look at other methods of music promotion that can guide you to success alongside playlist placement.
Playlist Placement: The Basics
As previously mentioned, playlists can be extremely beneficial. However, if you are relying solely on placements in hopes to get your name out there – that would be disastrous. Most noteworthy, leveraging your placements is a great tool to get recognition on other platforms. For example, let’s say you are on a popular playlist – this is the time to brag. Post on social media highlighting the set and tag other artists in your post. This will promote other artists and in turn they may share or re-post your post. In this case, one hand washes the other, etc.
In addition to tagging other artists, be sure to support the curators as well. Networking may be the most important part of music marketing. While your song is doing its thing during your playlist placement – show love and prepare for future releases. Spotify promotion is really about getting people to listen to your music on the streaming platform. Sharing links on Facebook, Twitter, or Instagram helps spread the word. Chances are that the curator has a strong social media following as well.
A good way to look at this is a collaborative music marketing effort. While the ultimate goal for you is to get as much exposure to your music as possible – you can’t do it alone. Work on your networking and connection building and form new relationships with like-minded individuals. You never know who will be in a position to help you out down the road or vice versa.