Music Video Premiere: Getting Started
As musician prepares the launch of their latest music video, there should be strategizing in anticipation of release. A music video premiere is worth nothing without any viewers. Observing your current audience watching and listening patterns can help you make the right decision. Utilizing this information and your best judgment will give you an idea whether to launch on Facebook or YouTube. There isn’t necessarily a best answer – it is more or less what is better for you and your fans. The idea is for you and your fans to experience the launch of the video together, at the same time. This is similar to a Spotify pre-save. A premiere is a vehicle to build momentum for your release. Furthermore, it provides another angle for promotion and an additional way to notify your fans. Keep it mind, you don’t need an official music video to do this – it is possible with just a lyric video production.
Music Video Premiere: The Basics
First and foremost, when planning your music video premiere, it is especially relevant to know when you will launch. Setting an official release date and time will build the necessary anticipation. Most noteworthy, it will also allow you to plan around and up to that point. After you have set the date and time, you should schedule the premiere. Give yourself a couple of weeks leading up to it. This will give your fans enough time to prepare.
Now that the music video of lyric video production premiere is set – let the world know. Announce on social media. Sharing the link to the premiere’s watch page and asking fans to set a reminder will ensure engagement. However, it is suggested to only to mention the date as they will see the time zone and adjust and reflect their own. If you have a record of e-mail list for your fans, now is a good time to use it. Send out a nice and professional (keep it personable though) e-mail letting your fans know what’s up.
Lastly, create events on social media. Whether it is a countdown or actual event page – use this as a tool to notify your audience. It is a great way to set a reminder for a music video premiere. Especially relevant, utilizing a live stream and chat will engage with fans and hook them in. Engaging and connecting with your fans is the best way to grow your brand.