Hiring a Publicist: Getting Started
Many aspiring musicians have dreams of becoming the next superstar. Dreams of seeing their new single praised all over the internet by fans and critics. Additional dreams of seeing themselves on billboards in Times Square and the likes. However, these are all very nice dreams but they are quite difficult to turn into a reality. It’s not impossible but in theory, all of your stars will need to align for this to work out. Being an artist takes a lot. Between creating music, writing, recording, touring, selling merchandise, and engaging with your fans – it truly is a full-time job. So, how can a musician find the time to get published on blogs, magazines, and find radio airplay? Hard to say individually. However, hiring a publicist can make this process a lot easier. However, how do you know when you’re ready for the next step? Let’s take a look on why you may need a PR music publicist.
Hiring a Publicist: The Basics
When you’re ready to get to the next level you will need to be firing on all cylinders. There are very few lucky musicians who can break through into the mainstream with their first single. Furthermore, most musicians will need to hit the road and build a fan base. Additionally, growing social media, establishing a brand, and having a high-quality catalog of music. It is quite difficult to say how long this process can take, that’s why hiring a publicist can be a foundational moment for success.
When you realize that you no longer have time for self-promotion as all of your time is going into creating, this would be a good time to look for PR. A good publicist can communicate with media outlets, curators, and DJs for you. Additionally, they can get you press and promotional materials to get your music out there. However, if you are able to do the majority of this on your own and don’t feel like you are getting the coverage you need – it’s time to hire a music publicist.
Ultimately, it all comes down to the end result. If you want to spend your time making a quality brand and product, hiring a publicist should be a necessity for your career. Gaining the maximum exposure available for your music is what artists dream of and a good publicist can help with that.