Instagram Publicity: Getting Started
When it comes to engagement for musicians, social media reigns supreme. However, choosing the right platform can be a task of its own. Although, it’s fair to say that in the realm of visually connecting with your audience that Instagram has a firm grip on its users. Utilizing hashtags and talking to your fans will boost engagement and can even get you featured in the discovery tab. Perhaps most noteworthy, Instagram publicity does not come easily. Getting recognition on the platform takes hard work, consistent content, and some Instagram marketing. Strategizing is a necessity and with time, patience, and dedication will yield positive results.
Instagram Publicity: The Basics
Maximizing your Instagram publicity from a passive audience to real Instagram fans can be done in a few ways. Promoting your music will require less effort once you establish yourself a bit. First and foremost, utilizing all of Instagram’s features will be very beneficial. Most people consider Instagram strictly for video. However, it is no longer a one trick pony. Boost engagement by adding more than just photos. Add video, use Instagram stories, live videos, IGTV, and polls to connect with your fans.
With all of these different features you are able to approach Instagram marketing in new ways. Maybe you are live in the studio or on stage, live stream through the social network. This is perfect for promoting yourself and gaining Instagram publicity. As you stream from different places you can tag venues, cities, or other accounts. You will show up in the discovery for those areas or venues. If you are tagging promoters, chances are they will repost your content and advertise your account in the process.
Keeping a consistent style of posts and videos will familiarize your audience with who you really are. This develops your brand identity and appeal. Be strategic and consistent with your posts and see how it goes!