Branding Tips: Getting Started
Many musicians become an artist or join a band because they love music. Furthermore, their love of music drives them to want to share their talents with the world. However, it’s nice to think about super stardom and becoming famous, especially from doing something you love. Most noteworthy, it should be emphasized that most musicians aren’t entrepreneurs, and this can be problematic. Finding success hinges on doing every thing properly. From the professional quality recordings to the brand design. Especially relevant, while a professional can help – you don’t necessarily need to hire one if you can utilize some branding tips. Let’s go over different ways that you can strengthen your image creatively to get noticed and appeal to new fans in a heavily saturated market.
Branding Tips: The Basics
The first step to having a strong band image is to create one first. This can be as simple as starting out with logo and brand design. Take a creative approach based on your genre and name. Use these pieces to define you as it will resonate best with fans and followers. For example, if you are a heavy metal band – you wouldn’t want to use pink butterflies to represent who you are. Font choice matters as well. Take a look at what other artists and bands within your genre are doing and innovate.
Now that you have established a visual representation for yourself, you must picture these branding tips applied in real life. Will your logo look good on a hat, t-shirt, bag? If your answer is no, it’s back to the literal drawing board. You should want your branding to be marketable and fresh. This gives incentive to fans to want to wear your branded gear and be proud to represent you.
Lastly, as you are marketing and promoting yourself it is key to do so in a professional manner. Be sure that all of your content can work together and always focus on what your audience desires.