Engaging Fans: Getting Started
Throughout a musician’s journey to the top there will be many bumps in the road. Difficulties with labels, collaborators, platforms – these run ins are common. It can be discouraging along the way and perhaps influence aspiring musicians to find other creative outlets. However, it isn’t all gloom and doom. One way to build a successful path is to connect with your audience in different ways. Engaging fans makes your audience and fan-base feel invested in you. They will dedicate hours and hours of their life to your work, all because they are a fan of yours. Whether it is Instagram engagement, other social platforms, or getting out there after your shows and spending time with them – fans appreciate your reciprocity. Let’s look at different ways you can connect with your audience.
Engaging Fans: The Basics
It doesn’t matter if you are the local kid with 3 followers getting 10 views a week or a multi-platinum, Grammy award winning musician, your fans matter. It is important that you take the time to let them know that you appreciate their time and love. This is why when a major artist accepts an award, they thank their fanbase. Additionally, with the growth of social media, many musicians will dedicate posts and videos specifically to their fans. Let’s not kid ourselves though, the views and likes help them as well. But, with that said, it all started because somebody believed in them enough to be a supporter.
Engaging fans is all about connecting with them and giving them love back. Whether it is your time, a shout-out, even a like on one of their replies – this goes a long way. Not only does it matter to that specific fan, it is encouraging to others to want to participate in whatever you are doing. Videos, social media posts, even shows – getting that shared moment with you is something most fans desire. Instagram engagement has become a very popular tool these days and allows musicians to level the playing field a bit by humanizing themselves thus creating relatability.
Your audience is your life line and you want to keep them happy. Without them, you are just making music for yourself. Music marketing can become easier when you have a fan-base behind you anticipating your next release. Put the time and effort in and watch your audience grow.