EPK Requirements: Getting Started
Musician living in the digital age should be well versed in music industry standards. One of those standards is having a modern and up-to-date Electronic Press Kit (Music EPK). This is a digital presentation with information about you, your music, media, and links. While you may feel like your website or social media can accomplish the same thing – it won’t. EPK requirements will put all of your information into one file and make it accessible to those you desire to view. Furthermore, the file size should be small enough to be transferred via email and not require any additional steps to read. Most noteworthy, this makes the process for record labels, executives, managers, agents, and all music professionals a bit easier. Keep in mind, the easier somebody can learn who you are, the better.
EPK Requirements: The Basics
Now that you are aware of what an EPK Press Kit entails – let’s dive into the basics.
First and foremost, the most obvious inclusion within your press kit should be your music. You want to be sure that you show off your most popular songs first. Detail the statistics involved as these are important. Labels especially care about an artist’s reach and how many fans they have already. This makes the process easier for them and if they are impressed by your numbers, they may consider you a wise investment. Additionally, showcasing your best songs puts your talent on display.
Additional EPK requirements are photos and album art. Music professionals want to see how marketable you and your brand are. If your photographs and branding are in poor quality, it may discourage others from working with you. Branding and social outreach are the most important characteristics major labels look for in an artist. Be sure that your image and branding match your sound and you have an idea of who you are.
Furthermore, be sure to include a biography as well. Do not oversell yourself. Keep it short and simple. Detail important information but don’t try to tell a story about how unique you are – this is something many artists do.
Lastly, include links to your social media, music videos, and website. If you have upcoming shows, link to calendar dates on those as well. Provide as much information as you can in a concise format. Keep the reader in mind. Once you have this put together you are on your way.