Instagram Strategy: Getting Started
If you aren’t aware that social media should be a priority for every single musician – you may have been sleeping under a rock. In 2020, social media reigns supreme in the world of providing content and connecting with your fans. Whether it is Facebook, Twitter, Instagram, Snapchat, or Tiktok – your fans follow you with the desire to get fresh content from you as often as possible. Furthermore, in this article we will go over an Instagram strategy that will help you promote your profile for success. Additionally, there will be tips for growth. Instagram marketing can make or break an aspiring artist so it is best you put your best foot forward.
Instagram Strategy: The Basics
Instagram is always updating and changing. The necessity to stay competitive with other platforms while providing similar features is something all social networks desire to do. As new features roll out, users should be familiar with how they function. Especially relevant, optimizing your profile and content is the beginning to being a success. However, be sure that you take this step seriously and do it correct. Optimizing your profile is the key to a successful Instagram strategy.
Instagram marketing means that your content is able to be found through searches or the explore page. Because of this, you want to make sure your Instagram name is easily searchable. Furthermore, make sure your username reflects your brand (it should also be universal across all platforms). If you use a business profile, Instagram allows you to access analytics and add more information to your profile. However, you will need 10,000 followers to create ads and swipe-up features.
In addition to using the proper name and information on your profile – make sure your profile photo matches your brand as well. Whether it is a professional photograph of yourself or a logo, this matters. Be sure to include a link to your website or your latest release.
As you create content for your Instagram profile, keep your fans in mind. You want uniform content that matches what you have put out. Your fans expect a certain style of posts from you and it is important that you maintain that quality. Include hashtags and keywords that help with the searchability of your posts.
Lastly, if you are having difficult with your Instagram strategy, reach out to a professional. View Maniac can provide a professional Instagram marketing campaign to get your content in front of a larger audience. This will grow your brand and drive more traffic to your music or merchandise. Get in touch for a free consultation to get started today!