Lil Baby is Back on Top with My Turn
Although the album was released in mid-March, Lil Baby is still finding success with “My Turn”. The album lands its third total week on top of the Billboard 200 albums chart at number 1. For the second straight week, “My Turn” holds steady. Earning 72,000 equivalent album units in the past week. This is a 12 percent uptick according to Nielsen Music. Released through Quality Control, a sub-label of Motown/Capitol Records. Furthermore, there are only three albums that have spent at least three weeks at the peak in 2020. Most noteworthy, The Weeknd can boast about this feat after the album After Hours spent four weeks on top. Additionally, Roddy Ricch saw much success with “Please Excuse Me for Being Antisocial” as the album spent three weeks on top in 2020 and 1 in 2019.
Especially relevant, breaking down the numbers for “My Turn” will show that of the 72,000 units earned in the past week, a little over 70,000 are streaming equivalent album units. This is up 11 percent from the previous week which equates to 110 million on-demand streams for the songs on the album. However, album sales are up 91 percent. Showing a little less than 1,000 sales, this is similar to the track equivalent albums which is up 12 percent.
It is likely that Lil Baby has seen an increase in popularity due to his latest single “The Bigger Picture”. While the song was not featured on “My Turn” it has generated plenty of buzz for the Atlanta artist. Amid recent events going on throughout the world, “The Bigger Picture” is a video that conveys a message that aligns with the current protests. Pulling over 20 million views just on YouTube, the video features especially relevant images of what is happening right now. Keep an eye on Lil Baby to see how his album continues to chart through the coming weeks.