Music Analytics: Getting Started
For musicians getting started in the music business, one thing is important to note; this is a business. After a tough few years within the industry as album sales declined – the music industry is beginning to climb its way back up. Most noteworthy, the speedy recovery can be attributed to music analytics through different platforms. Collecting data and analyzing it accordingly to execute a game plan has given artists and labels a way to track what works and what doesn’t. Information technology companies have been changing all industries through the last few decades and music marketing is no exception. In fact, according to reports, the US music industry has hit the high revenue mark in a decade. Furthermore, the global market generated around $51 billion 2018. This is largely in part to music analytics, let’s have a look at how it can work for you.
Music Analytics: The Basics
Discovering the data behind your brand can deliver great results. Each social platform has different ways to track the data. Whether you are collecting information on followers, likes, streams, views, impressions, etc… it all leads to targeting your audience.
YouTube is the world’s largest video-streaming platform and should be a starting point for every musician. Most noteworthy, YouTube has a wide range of music analytics features even as basic as subscriber reports and watch times. However, the further you dive you can find playback locations, traffic sources, and demographic reports. With this information you can find who and where your music appeals to the most.
Streaming platforms such as Spotify, Apple Music, and SoundCloud also collect data on streams. Each platform has its own interface that can detect all sorts of details regarding your listeners. This is important for the platform as much as it is for the artist as listening behavior is especially relevant.
As a musician, using music analytics to your advantage will allow you to evaluate and pin point your target audience for music marketing. In turn, you will be able to know what works and what doesn’t and build a successful brand.