Music Campaign Preparation: Getting Started
As you are getting ready to release new music having a plan is crucial. No musician that takes themselves seriously should just randomly upload music upon finishing a track. A release strategy is made as simple as previewing and promoting a song before its release. Additionally, showcasing artwork and video to promote music generates more interest than text posts. However, if your work is not presented in a professional manner (unless ironically bad), it is difficult to find fans that may take you seriously. Music campaign preparation is a necessity. Whether you are planning music marketing strategies for yourself or intend on working with a music publicist – preparation is key. Let’s go over some basics.
Music Campaign Preparation: The Basics
Starting off, as a musician, your priority should be the music. If you’re just starting out – find your direction and stick to it. Marketing a musician that doesn’t know their own sound is a pointless task. A fan-base expects consistency from the artists they choose to devote themselves to. If you are already established, be sure that your new work is consistent with previous work in terms of quality and content. A well thought out marketing strategy is foiled by subpar content. After you have decided the direction and established quality music it is time to move forward.
Furthermore, the next step in music campaign preparation is preparing your website. If you don’t have a website, now is the time to make one. If you have a pre-existing website, updating the site to reflect the current state of your campaign will keep fans up to date with what you are up to. In addition to a website your social media presence must match your campaign as well. Outdated graphics are a deterrent to fans and they may not feel they are on the right profile.
Lastly, prepare all necessary literature such as an electronic press kit, press release, or biography. Any music publicist or music marketing company will require this in order to maximize your exposure. If writing isn’t a strong suit of yours, hire a professional.
A strong music marketing strategy will require all of these as essential. Music campaign promotion is simplified when laid out properly and planned. For any music marketing services, check out View Maniac.