Music Publicist Prerequisites: Getting Started
Too many musicians believe that a music publicist is a bit of a magician that will instantly propel them to fame and fortune. However, this is far from the truth and highly unlikely. Most noteworthy, while PR can get you into magazines, interviews with blogs, and spread your music around – it takes a lot more than hiring someone to do all of that. Any professional will tell you that it doesn’t work that way. Becoming successful will require hard work and there are a few music publicist prerequisites you should have prepared. Getting started is easy but it takes time. Let’s look at what you need before hiring a professional.
Music Publicist Prerequisites: What Do You Need?
First and foremost, it is absolutely necessary that you have a strong social media presence. Posting daily will give your audience something to look forward to. When bloggers or anybody that may be interested in writing about or interviewing you will certainly check on this. You don’t have to be on every social network but at least be on a couple with a strong presence. Additionally, constantly releasing music is a great way to keep a strong online presence. Any music publicist will tell you that the music industry is focused on singles now more than albums. This means you benefit great as music drips out on a consistent basis. With each release you will have greater engagement and keep your audience hooked.
In addition to consistency it is imperative to have a professional and compelling bio. For music PR to work properly, a music publicist will have to convey your story via your professional bio. While keeping the theme of professionalism, your promo photos and cover art must be within the industry standard. Do not be afraid to hire a professional and keep in mind that you get what you pay for. Lastly, for a music publicist to be successful they will have to understand your vision for your niche. If you can map out and establish yourself within a genre or niche – your audience will be easier to target. Finding an audience that is susceptible to a brand is a huge part of any marketing, music is no different.
Stay relevant by keeping a presence on Spotify, YouTube, and SoundCloud. Follow the rest of the music publicist prerequisites and you should be ready to hire a professional.