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NAV Ready for Number 1 Debut with ‘Bad Habits’

NAV is Ready for Number 1 Debut on Billboard 200 Albums Chart with ‘Bad Habits’

Canadian rapper NAV is set for a number 1 debut on the upcoming Billboard 200 albums chart. With his new album ‘Bad Habits’ he is projecting to land in the top spot according to music industry experts. The new album, released on March 22nd via XO/Republic Records is anticipated earning about 80,000 equivalent album units in the first week. Most noteworthy, the Billboard 200 chart ranks the most popular albums of the week using multi-metric consumption. Furthermore, this includes traditional album sales, track equivalent albums, and streaming equivalent albums.

Additionally, ‘Bad Habits’ is the second full-length studio album from NAV. Especially relevant, if the album does indeed chart at number 1 – it will mark the fourth chart entry for the artist. NAV previously was in the top 10 with his debut album, Reckless, which arrived and peaked at number 8 in June 2018. Additionally, the Canadian MC also logged chart entries with a collaborative mixtape called ‘Perfect Timing’ with producer Metro Boomin. This was back in August 2017 following the artist’s self-titled mixtape released in March 2017.

 

Most noteworthy, ‘Bad Habits’ first week figures will be driven by streaming activity. This is very common in most hip-hop releases. However, it will also benefit from notable sales figure drive by merchandise and album bundles sold on NAV’s official store. Bad Habits first week totals were also helped by the mid-week release of a deluxe version of the album. This deluxe edition features eight bonus tracks.  Moving forward it should be interesting to see how NAV does on the charts in the coming weeks.

Other notable rap features in the top 10 are Rich the Kid’s new “The World Is Yours 2” which could launch in the top five with around 40,000 to 45,000 units. It is expected that XXXTentacion’s “?” could arrive back into the top five with 40,000 units as it celebrates is one-year anniversary. Additionally, the “?” album was rereleased with additional tracks and merchandise/album bundles.