Promoting Videos: Getting Started
Promoting videos can be a difficult task. This is why YouTube marketing is a necessity for any musician trying to succeed. Music videos are an essential part of growing a music career. Furthermore, fans desire visual content almost as much as they do new songs. However, ensure that all of your content is considered quality and professional. Your YouTube should be considered a hub that hosts your visuals, as well as a source of brand representation and information. YouTube is the second largest search engine on the internet and you need to take advantage of its traffic power. With a magnitude of tools available for content creators, as well as analytics and statistics, music marketing is made easier here. Let’s go into some basics to get you started.
Promoting Videos: The Basics
Most noteworthy, your presentation should be considered branded and professional. Your YouTube channel needs to be named properly, include the proper graphics, and taking advantage of YouTube’s SEO algorithm. Furthermore, places you need to add graphics or images are the profile photo and your channel’s banner. Additionally, keep your thumbnails in mind as you post new videos. Make them eye-catching to generate immediate interest. After you have branded your channel, add links to your other social media platforms and website. Lastly, keep your content organized by naming your playlists and keeping everything easy to find for your fans.
After you have optimized your YouTube channel from a visual standpoint, you need to optimize your content. Promoting Videos and YouTube marketing rely heavily on being findable on the search engine. Additionally, any contextual optimization you do carry over to other search engines such as Google, Bing, and DuckDuckGo. This involves creating well written and keyword rich descriptions for your video. Most noteworthy, be sure to include tags for the video. Hashtags help as well.
You are able to use the analytics section of YouTube to determine how successful your videos are. Most importantly, you should know that this takes time. For a shortcut while promoting videos, perhaps a YouTube marketing campaign from View Maniac can help. Check out our services and how you can get started today!