Registering Your Brand: Getting Started
If you are a musician or band you should really consider registering your brand. Protecting your band name, logo, or brand design from counterfeits is necessary. Preventing others from imitating or stealing your creativity is something every musician should consider. However, in order to obtain nationwide protection, you should register your name, logo, or catch phrase with the United States Patent and Trademark Office. The registration process is straight forward but can be time consuming. Furthermore, it can take up to six months to a year for completion. Additionally, registration of your mark can only help you and your brand grow. It is easier to enforce your trademark rights on different platforms after you have registered. In addition to enforcing rights, grabbing usernames that match your copyright will allow fans to find you with uniformed URLs.
Registering Your Brand: Advantages
Most noteworthy, there are fees when it comes to registering your brand. The USPTO charges a $225 filing fee for every different class number filed for protection. For example, filing a trademark application under “t-shirts” and “stickers and posters” would require two different classes and would incur an expense of $450.
Registering your brand gives you recognition protection in every jurisdiction in the USA from the date of first claim. After using your copyright continuously for five years your mark may become incontestable. Furthermore, this means that it cannot be attacked for mere descriptiveness. Perfect for brand design or logos.
Marks do not need to be registered for you to have rights, however it is beneficial to have them registered. This shows that you have an unregistered trademark based on common law. You can use the TM symbol when representing your merchandise. Furthermore, this lets the public know that you have enforceable trademark rights on your products. Additionally, unregistered marks are entitled to “common law” rights. Most noteworthy, the protection only extends to the geographical area you can prove the mark was used in. Lastly, it is beneficial to registering your brand as it is easier to enforce your intellectual property rights. Many musicians have been ripped off due to the lack of knowledge on protecting their rights. Spend some time researching this topic and protect your brand design.