Social Trends: Getting Started
Social media is constantly evolving and users are getting more engaged with their profiles and devices than ever. In fact, in many cases, a social media account can be seen as an extension of a person, who they are, and what they represent. This has given artists and labels endless opportunities to promote their music and engage with their audience. Furthermore, with this much freedom and accessibility comes saturation. Standing out has become difficult for unsigned artists because it is nearly impossible to compete with the impressions and exposure their major counterparts are able to afford. With teams of marketing experts how can an aspiring musician find their strategize their way to the top? Without a music publicist this can be quite the task but its possible, let’s look at some social trends to get you going.
Social Trends: The Basics
Without a doubt, it should come to no one’s surprise that video is a dominant factor in success. Gone are the days of needing a steep budget, video production crew, and MTV. However, professional video quality and proper branding is still a necessity. With social media tools such as Instagram Stories, IGTV, Live Streaming, and platforms such as TikTok and Snapchat reliant on video – it is the expected medium for social users. In fact, social media posts with video have 48% more views than plain text and images. Additionally, video generates 1200% more shares than text and image combined. These stats are undeniable, even the best music publicist couldn’t get your picture that much recognition.
After you have locked down video content you need to build a connection with your followers. Social trends have proven that dedicated fanbases want to identify with and feel apart of something bigger than themselves. Furthermore, creating a community among your fans and yourself will build a long lasting impression. Labels LOVE self-sufficient artists, especially ones that already come with their own fanbase. This is easier to build upon and proves the “it” factor majors are seeking.
Stay connected by utilizing current social trends, whether they are topics or memes. This proves relevance and if your content is stellar can urge interest in new followers. The music industry is built upon relevance, staying interesting, and following trends. Going the popular route doesn’t mean selling out but shows focus on engagement and growth.
For any music marketing or PR related help, check out View Maniac.